The outcome of the experience of San Sebastian in his Swedish Idol has produced something truly interesting. Imaginary Lover is a bold step by the Stockholm artist as it incorporates a modern contemporary electronic pop and unexpectedly insightful comment upon contemporary relationships, both natural and artificial.
What at once impresses you is the voice of Sebastian tuneful and expressive and of a higher pitch which possesses a considerable charm. It has pure emotion even as it delves into the absurdity of romanticized relationships. He traverses the themes of the song with a witty, highbrow, he is not blind to the comfort of fantasy but also knows that it is bittersweet.
The result is an electrifying electronic version that producer, co-writer, Tobias Bergerwall, gives the dance floor. But under this contagious, irresistible rhythm is something reflective. The song dwells on the ways in which we are increasingly seeking solace in fantasy dreams, be it our daydreams or, more provocatively, artificial intelligence companions who will never be judgmental or disillusioning. It is a greatly contemporary idea carried out as light-hearted as opposed to cynical.
The lyrics embrace lust and thirstiness with catchy melodies that can be stuck in your head. The entire affair feels like magic, and it entices the listeners to a world where everything is perfect as it is not real. Sebastian, who collaborates with songwriters Fanny Arnesson and August Ekblom, has created something that can be viewed as pure pop art and at the same time as low key social commentary.
After his breakthrough with the mentorship of Anders Bagge, Sebastian, who was also called NORR is clearly establishing a unique niche in Swedish pop. Imaginary Lover features an artist who is not afraid to address modern issues and at the same time providing material that is admittedly catchy. It is lively, emotionally touching and not so self-aware as to feel fluffy. Being the first single of his next EP, it promises good things that are awaiting.
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