Get ready to go down memory lane with VeeAlwaysHere in his lovely trip through the used to era of early 2000s music scene that ignited his passion for making music. VeeAlwaysHere created an auditory love letter that seamlessly merges nostalgic bits with a fresh, modern edge from the get go, as it’s clear that VeeAlwaysHere poured his heart and soul into creating the sounds of that turning point. The melodies are as infectiously catchy as they are, proving that even the melodies from a bygone era are as catchy as they were infectious in defining the era’s biggest hits. However, it would also be wrong to say the sound doesn’t feel like a mere imitation, because it has a modern flair.
What stands out is low-key but direct and heartfelt: VeeAlwaysHere’s soulful vocals, gliding over a lush production with a soulful delivery, that really pounds the soul. His songwriting is top notch, telling a personal tale of love and loss, and growth, with the music able to connect with the listener in a deeply emotional way.The accompanying music video is a budding feast, putting the viewer back to the early 2000s with a whole lot of retro flavors and cinéma vision. Every visual element is as deliberate and as just as taken from the fashion to the cinematography, to pay homage to the eye candy that made the decade legendary. It’s a nostalgic ride inspiring the song’s nostalgic feeling.
But whereas many such songs are devoted either to celebrating what came before, or to present day audacity, it’s striking how “USED TO” manages to get the right balance of both. VeeAlwaysHere proves his artistry and vision by fusing the nostalgic sounds that formed him with a fresh contemporary sound, “USED TO” makes for an unforgettable reminder that great songwriting and heartfelt story telling is timeless. While it clearly is meant for fans of the early 2000’s music scene and discovering it for the first time, VeeAlwaysHere has gifted us with a truly moving and very personal tribute.
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